The Disney Way

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In essence, channel your Inner-Mickey! Lee Yarborough and her father, Braxton Cutchin, founded the company in Featured Posts. An Endless Summer for Your Business.

The Disney Way

Fresh content delivered weekly. Dream: Encourage all employees, regardless of job title, to dream in a structured way in order to solve problems and develop solutions. Hold off-site retreats to plan and strategize. Believe: Formalize your company's mission and values and use as a training tool all employees. Every employee attends Disney University to learn about Walt's vision.


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As you walk through a Disney park, you can feel the difference. Use the core values as a guide when evaluating all business decisions. Reinforce the company's vision and values on a regular basis through companywide meetings.

Preparing for Disney’s Creative Strategy

Dare: Allow employees the opportunity to develop innovative ideas and reward this behavior. Spend time evaluating failures to help plan for future projects. Use multifunctional teams to evaluate processes. For example, when Disney evaluated new attractions, even the custodian was brought in to provide valuable feedback. Do: Treat your customers like guests.

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Bill Capodagli on The Disney Way

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